What are the benefits of IKEA globalization strategy benefits?
IKEA globalization Nowadays, a new phenomenon is emerging where whenever you talk about furniture or home decor , one company that always strikes your mind is Ikea. It is becoming a company that has gained global competition as they have a great strategy to tailor their products and services according to the requirements of the local market. This is something that is helping them become a part of every household globally. Become a global leader IKEA is a Swedish company, but their localization strategy is enabling them to become a global leader when it comes to furniture and various household products. They are becoming a household name in more than 50 countries globally, and they have amassed a staggering annual revenue of 42 billion, which is phenomenal for a company based in Sweden. When it comes to their strategies and their business model, one key point we can always highlight is their unique localization strategy, which has a dedicated balance in adaptation and stan...